Comparative Analysis of the Impact of Blogging and Micro-blogging on Market Performance

The general perceptions about a product and the reputation of the company determine to a great extent how well the product sells. It is thus imperative that we make efforts to understand the public opinions and sentiments, as they can be a very good indicator of the product’s future sales performance. In this paper, we explore the two most common online media which have been used by the public to express such type of subjective content: Blogs and Micro-blogs. We perform a comparative analysis of the predictive power of the two media to know which of these formats can prove to be a more useful representative of sentiments to an autonomous stock price prediction system.